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Bar Codes Apps Allow Consumers To Make Socially Conscious Choices

April 27, 2012
Anyone who has a smart phone “can scan a bar code on any product and immediately see what people say about it,”
- OpenLabel CEO Scott Kennedy

Consumers are becoming more socially conscious. A Nielsen survey released in March found that 46 percent of global consumers are willing to pay extra for products and services from companies that have implemented sustainability programs.

Nielsen defines those consumers as socially-conscious consumers. The survey found that 76 percent of socially conscious respondents said they look for opinion and information posted online by other consumers, and 59 percent said they are more likely to use social media to help make purchase decisions. That is good news for OpenLabel, a smart phone app that allows users to scan a bar code and get crowd-sourced information.

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