|
|
Share | Tweet |
Bill would lower volume of loud TV commercials
It's after dinner. You're tired. You ease yourself into a comfortable place to watch your favorite TV show. Suddenly you're jolted from your couch potato demeanor by a commercial break.
It's an ad for insurance or rum or a credit card -- and it's blaring, invading your calm and boosting your blood pressure.
Marketers want the loud commercials to grab viewers' attention.
A Democratic representative from California, however -- and her fellow politicians in the House -- find them more annoying than effective.
In her crusade to eliminate the nuisance, Rep. Anna Eshoo wrote the Commercial Advertisement Loudness Mitigation Act, or CALM, which mandates that TV commercials be no louder than the programs in which they appear.