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“Brokeback” Mounts Revolution
Los Angeles, CA - On Tuesday, the Oscar-winning gay cowboy drama will help Hollywood embrace the brave new world, becoming the studios' first major title to debut as a download-to-own movie on the same day it's out on DVD.
The concept of "electronic sell-through"--jargon for "you buy, you download, you keep"--has been on the table for years. Certainly, CinemaNow.com has been in the business of selling downloads for years. But it wasn't until Monday that the major studios came on board with their major releases.