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Dell Wants To Be The Greenest
"We'll take the lead in setting an environmental standard for our industry that will reflect our partnership with -- and direct feedback from -- our customers, suppliers and stakeholders ... and we intend to maintain that leadership."
- Michael Dell, company founder/CEO
Round Rock, Texas, USA - Dell today launched a long-term, global effort to partner with its customers to become the greenest technology company for the long-term.
The company also committed to reduce the carbon intensity of its global operations by 15% by 2012 and extended its 'Plant a Tree for Me' programme to Europe, allowing computer users to offset the emissions associated with the electricity their computers use.