Downloaded ‘E-Textbooks’ Saved Students Over $1 Million Last Year
"We have a number of advertisers that have been interested in participating this coming academic year who have found value in this program."
- Jason Bakker, Campus Media Group marketing director
Minneapolis, Minnesota, USA - Now that summer break is in full swing, media agencies are building back-to-school efforts with a new kind of media in their mix -- free college textbooks.
During the 2006/2007 academic year, students from more than 1,700 colleges and universities have completed the easy registration at http://www.freeloadpress.com and downloaded textbooks that included national advertising display ads imbedded in the PDFs of each chapter.