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Ethical shopping: The Red Revolution

by Georgia | January 26, 2006

Davos, Switzerland - Irish rock star Bono has persuaded some of the world's biggest companies to back his new weapon in the fight against poverty: a consumer brand with a conscience. Cahal Milmo reports

From John Paul II to George W Bush, few have escaped Bono's campaign to charm and bully the world's powerbrokers into lending their support to his fight against global poverty and disease.

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