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Food makers pledge to place ads promoting kids’ health
"The people who run these companies are, for the most part, parents who feel the same need and concern as we all do."
- Nancy Croitoru, FCPC president
Toronto, Ontario, Canada - In an attempt to quell rising childhood obesity rates in Canada, a group of food companies said Monday they would use half of their advertising to promote healthy eating and active living among children.
The participating companies -- which include Hershey, Janes Family Foods, McDonald's, PepsiCo and Coca-Cola Ltd. among others -- generate about 90 per cent of all ads aimed at children.