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Puma, Nike and Adidas Run Towards Toxin-Free Products With Greenpeace
Did you know that your running shoes contains hazardous chemicals, some that get released every time you go out for a run?
No matter how fancy the shoe, it probably contains three components that don’t biodegrade. The decorative upper of the shoe consists of nylon, plastic or synthetic leather. The sole is more often than not, a synthetic petroleum derivative. The midsole is made of ethylene vinyl acetate. Manufacturing the soles produce byproducts like benzene, toluene, ethyl benzene, and xylene. These are usually known as the “Big Four” and act as carcinogens, endocrine disruptors, and irritants.
As part of Greenpeace’s Detox Campaign, Puma was the first to promise a toxin free product and also to eliminate toxins from its entire supply chain and entire life-cycle by 2020. Nike then went one step further and announced a ”right to know” policy where they would ensure full transparency about the chemicals being released from its suppliers’ factories. This left Adidas running behind, but it appears now that they have caught up with their own ‘toxin-free’ announcement. Adidas announced that it will be working with other brands to ensure a toxin-free product.