Survey Shows Most Restaurants Recycle & Consumers Dig It
“Patrons want to go to these places that recycle. I can’t put a dollar sign on that goodwill, but there is a value there.”
- Chris Moyer, NRA’s Director of Conserve Solutions for Sustainability
A survey conducted in March and April 2011 by the National Restaurant Association found that 60 percent of consumers prefer to patronize restaurants that recycle, and 51 percent even said that they would pay extra – a median of ten percent more — to eat at restaurants that recycle.
To add even more incentive for restaurants thinking of turning a darker shade of green, 85 percent of patrons stated they were willing to sort quick service recycling items into the proper bins if made available. Chris Moyer, NRA’s Director of Conserve Solutions for Sustainability, recently told GreenBiz,