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The election run-up: what about women?
Whoever the majority of women vote for will win the next election; all the parties know that
- Ceri Goddard, Chief Executive The Fawcett Society
Winning the female vote is crucial to winning the forthcoming general election, so much so it’s even been billed the "Mumsnet election".
That women find themselves centre stage in this particular election is no accident; it’s what analysts refer to as the "gender gap". Historically, women have been more likely to vote Conservative but in 1997 the gap noticeably narrowed and Blair swept to power. As we head for the next election the gap has almost closed, meaning that there’s everything to play for.