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US Consumers Edging Into ‘Green’ Territory
"Customers are willing to pay a little bit more if it's going to help the environment,"
Overall, the general tenor around the US is about energy conservation, there is no doubt,"
- Isaac Larian, chief executive of MGA Entertainmen
Overall, the general tenor around the US is about energy conservation, there is no doubt,"
- Isaac Larian, chief executive of MGA Entertainmen
New York - US consumers are slowly becoming "greener," though the motivation may be more about saving money and less about concern for the environment, executives and analysts said this week.
Consumers are willing to pay a premium for items like energy-efficient washing machines and might also spend more for toys made with corn-based biodegradable plastic, corporate executives said at the Reuters Consumer and Retail Summit in New York this week.