Victory for Forests: Disney Stands Up for Endangered Forests and Animals
Today, Disney adds its significant voice to the growing chorus of companies demonstrating that there's no need to sacrifice endangered forests in Indonesia or elsewhere for the paper we use every day.
This entertainment giant, which is the world's biggest publisher of children's books and magazines, has adopted what may be one of the most far-reaching paper policies ever, including groundbreaking safeguards for the climate and human rights.
Full disclosure: Rainforest Action Network began working with Disney in 2010 after lab tests found that its children's books were printed with rainforest fiber from Indonesia. This policy is the culmination of two years of conversations with Disney executives.
In practical terms, this significant new paper policy means that Disney will be eliminating paper connected to the destruction of endangered forests and animals from its extensive operations and those of its licensees. It applies to both the way Disney sources and uses paper, reaching every corner of the company's business. The policy covers everything from the pages of a Marvel comic book in New York and the copy paper at ABC's headquarters in LA to the packaging of a Mickey doll sold in Moscow.