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World’s first broadband environmental TV channel launches today

April 02, 2006
"Green.tv is a truly innovative project which will no doubt influence the field of environmental film-making and research. It will eventually offer a comprehensive 'one stop shop' for environmental TV programming - something that has so far not been available,"
- Eric Falt, Director of UNEP's Division of Communications and Public Information

"There are more people using the internet than watching TV and we also know that there is enormous interest in environmental issues. I think green.tv has tremendous potential, bringing together new technology and innovation in terms of how we spread information,"
- Eric Falt, Director of UNEP's Division of Communications and Public Information

New York City - The world's first broadband TV channel dedicated to environmental issues - called 'green.tv' and developed with support from the United Nations Environment Programme (UNEP) - is being launched today, aiming to become a "one-stop shop" of broadcast information on the environment covering everything from climate change to children's stories on wildlife.

UNEP said green.tv would also go live today as a podcast on iTunes as well as having a front-page listing, courtesy of Apple computers. It will carry films from around the world produced by non-governmental organizations (NGOs), community filmmakers, public sector bodies and companies with a firm interest in protecting the environment.

It will have seven channels covering: air, land, water, climate change, people, species and technologies, in each of which there will be a feature, a news item and a children's story. With the look and feel of a global TV channel, green.tv will combine this with the best elements of the internet, giving users access to online chatrooms and the ability to watch video on demand, UNEP said.

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