Marin county mom shares her eco-friendly lifestyle: Launches EcoMom Alliance

A Bay Area mother who wants a "greener" life for her family has launched an alliance to save the planet, one "mom" at a time ... The group is less than a year old, but thousands of mothers are already on board.

Kimberly got her friends to start giving parties for fellow moms -- fun combined with advice on how to live and shop "green" and Kimberly shares ideas.

"There is over 82 million mothers in the U.S. alone, and everyday whether we love to shop or hate to shop, we are doing a lot of shopping as mothers ... It's time to rethink your laundry plan." - Kimberly Danek Pinkson, group founder